Digital Copy experiment update #2

| Friday, May 27th, 2011 | No Comments »

I got the peg hook hole punch in the mail yesterday and tried it out on a giveaway postcard B&N had for the Nook. Perfect. I like the size of the card and the hole punch is heavy duty and will work great. Of course, I also found some other printers that will do the hole for you and even round off the corners if I so desire. I agree with Louis about the thickness of the card making the item “feel” more substantial; but that is what the test is for. If the VistaPrint cards do well enough, it will be hard to find a cheaper alternative.

The tracking numbers indicate that the cards will be here either tomorrow or Tuesday (with Monday being a holiday and all).

I’ve had a little bit of feedback indicating that the retailer community is reluctant to embrace the digital content idea. While I can’t disagree with that, I can say that the store owner I know has been hit very hard by the down turn in the economy and the two stores he’s owned for near 20 years are desperately trying to increase sales. Two of his employees, myself and Lee Garvin of Reality Cheque publishing, publish digital content that we could put in his store next week and it would cost him zero dollars. If I get Louis to send me some of his we have the start of a “Digital Content Section” in his stores to test the waters. Lets say Louis gets his local store on board and we send some of our products down there; that would be three test stores with three prolific PDF publishers able to fill a small section. I can also say that since the Kindle, Nook and iPad have been released, as well as all the new smart phones, XBox DLC add-ons etc. that the “idea” of buying digital content is not as weird as it once was. I mean *everyone* has gotten a gift card from Amazon or iTunes in the last few years, right?

Does that mean I expect a thousand retailers to start ordering in our Digital Copy cards? Nope. But every single one that does is one more chance I have to sell my stuff to the people that want it. I’d be happy if it was only three to five stores that did it. But honestly I think that number can be larger. What if it’s ten stores that embrace the idea? Would I be happy with ten stores carrying my stuff? You bet! (Remember, if I sell ten lousy copies of Fantasy Firearms I break even.) More importantly, I’d get even more excited when the distributors start carrying them. After all, to most store owners all items are just “things that go on the shelf” that then get turned around and sold to customers. Do you think a savvy retailer *cares* if it’s a card instead of a book? I think they will look at the smaller price point and realize it’s an easier sell to get someone to part with two or five or even ten bucks than the latest Fantasy Flight full color hardcover at $59.95. Plus you can fit four different titles via hook in the same space that a standard book takes up. Maybe most retailers won’t “see” that, but I *know* some will.

For those retailers that simply refuse to do anything different so be it. I’m not trying to change the industry so much trying to give the ones who want a “piece” of the digital market a chance to get it.

Leave a Reply